Our website offers run of site and fixed position banner advertising and Sponsored Articles.
Run of Site Banner ads run on our Home Page, all article pages and on our Directory pages. Banner ads run on the right column on our desktop site and in-line with editorial on our one column mobile site. They are a cost-effective way to reach the over 43,000 unique visitors to our site each year. They receive over 300,000 annual impressions – 25,000 per month. Banner ads are the best way to build awareness and name recognition, top of mind awareness and brand preference through repetitive display to our new and returning readers. With our banner ad rotation system you can run two ads concurrently – each served uniquely in rotation as readers navigate the site.
Sponsored Articles, this new turn-key What To Do product introduced in the fall of 2017, is a powerful way to show and tell our readers about your products and services. This long-form, custom content promotion, prominently displayed in the upper right hand corner on desktops and in-line with editorial on our mobile site, delivers your story in a feature article format for all to see. This high engagement promotion can deliver your company’s latest news or promote your offerings in an attractive and detailed article, utilizing multiple graphic images of your products and services, personnel, storefront and even customers. For advertisers looking for high-engagement, Sponsored Articles can consolidate all the information on your website into a one-page user friendly promotion for your business that can be used for seasonal promotions or company profiles that can run again and again when you need them most.
Since September 2017 a wide array of businesses have had great success promoting their company news, product and services. Including KBS Kitchen & Bath, Armonk Tennis Summer Camps and Stark Office Systems who used this format to outline their full service line. It has also been used successfully by Lagond Music School and Harvey Cavalier Camp to promote news about their company. And by D’errico Jewelers to display their best holiday gift ideas.
Fixed Position Banner ads run on selective pages on our Directories including our Restaurant Guide, Camp Guide, Kid’s After School Programs Guide, Fitness and Fashion or Home & Garden Guides. These fixed position banner ads are a low cost way to advertising year-round adjacent to targeted content.
Published weekly on Tuesday morning, the What To Do eLetter offers banner ads and Sponsored Blocks. Ad reservations and materials are due one week in advance of issue.
Newsletter Banner ads can run for as little as a month or year-round. They are a very effective way to deliver a repetitive message on our newsletter that is delivered to approximately 5,000 readers four times a month. The What To Do eLetter has been a Constant Contact All Star for four consecutive years placing us in the top 5% of all of Constant Contacts over 500,000 newsletters. With an open rate above 30% and a click through rate of over 21%, the What To Do eLetter blows away the competition with engagement levels double industry averages. The What To Do eLetter delivers over 142,000 impressions to banner advertisers each year or about 12,000 per month. Advertisers can change out their creative at any time – materials deadline every Friday.
Newsletter Sponsored Blocks are a very effective way to promote your business or organization’s events, sales, special promotions, new product introductions or seasonal product lines. For just $100 for a two week run, these high-profile and informative promotions are a no-brainer for timely messaging. Our long list of Newsletter Sponsored Block advertisers have promoted Open Houses, Sales, Homes and Vacation Homes, Business Services, Events, Memberships, Registrations, holiday promotions and more. They include Wine Geeks Armonk, Cherylyn Salon, Houlihan Lawrence, Rocks By Jolie B. Ray, The Heights at Brother Vic’s, South Salem Classical Music Series, The Harvey School, Armonk Tennis Summer Camps, College Planning of Westchester, B’nai Israel Armonk, Core Lab Armonk & Katonah, Massage Envy, Mohawk Day Camp, Paramount Hudson Valley, Sugar Hi Armonk, Rippowam Cisqua School, Westchester Oratorio Society, Take Steps for Crohns & Colitis, Three Little Pigs, Winston Restaurant, Standing Ovations Studios, Mount Kisco Child Care Center and more.
For more information email us at firstname.lastname@example.org or call us at 914.219.5070.